4 Tips to succeed in cookieless marketing
The keyword is: FIRST, or first-party data. Do you own your data and platform?
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4 essentials of reengineering a business
What happens when a business needs to change, drastically? What then, are the ways to deal with making such a change?
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5 tips for smart bootstrapping for entrepreneurship and survival
I have said this eons ago. If your business needs to bleed money like a waterfall and rely ONLY on investors dumping mountains of cash on you to survive, your venture is doomed, especially today.
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Old brands – 7 Tips on keeping a brand going
I love old brands, just as I love old eateries in the streets of Taipei and Kyoto. To me, a good brand is not necessarily a giant full of glitz and dazzle. A good brand should be old, with all the badges of honor of survival through decades or more, with people holding on generation…
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Lyrics writing in Chinese – “fly, kid”
我第二次嘗試寫歌詞。英語系的我，還是該硬著頭皮嘗試寫歌詞。今天寫完了第二首，“展飛，同學”。
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